About HKM

We are HKM. We are one of the world's leading suppliers of products for riders and horses. We live our passion for equestrian sports and stand for innovative and high-quality products with function that not only convince riders and horses, but inspire them.

From our base in the idyllic town of Neuenhaus in Lower Saxony near the Dutch border, we supply over 3,000 specialist dealers in 69 countries. As an equestrian sports specialist, our product range equips small and large riders and their four-legged sports companions, from the Shetty to the Grand Prix horse.

 HKM was founded in 1967 by Hans, Klaus and Marlene Egbers as a production company for diaper pants and haberdashery. For almost 40 years, the company has now focused on the real passion of the founding family - equestrian sports.

From the beginning, HKM has been colorful, courageous, and authentic - and has remained so to this day. We take responsibility for our actions, and act with foresight. For many decades, we have cultivated a special bond with the horse, which is reflected in our collections. We are experts in our field, have a keen eye for meaningful details and offer our customers the best possible product experience. Today, HKM stands for an outstanding value proposition at appealing prices.

Our history

1967

Foundation of Veno wear and diaper pants by Hans and Marlene Egbers.

1975

Expansion of the product portfolio to include haberdashery.


1982

With the production of the first "Molton" saddle pad for one of the owner's sons, the "equestrian sports" segment develops into one of the company's main lines of business in the following years.

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1988

Foundation of HKM Textil GmbH: manufacturer of haberdashery, sale of products almost exclusively to wholesalers.

1989

Klaus Egbers, youngest son of the Egbers family, joins the company.

1990

Start of production of made-to-measure single blankets & outdoor blankets for horses.

1992

Start with the production of clothing for the rider.

1995

Relocation of production from the company headquarters in Neuenhaus to Hungary and China, establishment of an own production facility in China.

1998

Full concentration of the company on equesatrian products.

2003

Foundation of HKM Reitsports GmbH: The share of equestrian products under the umbrella of HKM Textil GmbH became so large that a seperate GmbH was founded for the equestrian sector.


Also: Installation of the first solar system.

In the following years, a solar system was installed on every company building. (HKM currently produces 10 times more electricity per day than required for its own needs and feeds the surplus into the local power grid).

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2007

HKM Reitsport GmbH is renamed HKM Sports Equipment GmbH to reflect the company´s international orientation.

2018

Sale of shares of HKM Sports Equipment GmbH to an investor and registration of the new brand logo.

09/2021

Growth needs space! HKM opens an additional office complex at the company site in Neuenhaus.

Our vision

We are
THE FirstChoice (leisure) equestrian brand
in Europe.

Our passion for quality, function and innovation makes us

THE reliable partner for rider and horse.


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HKM_MISSION

Our mission

We are HKM. We live our passion for equestrian sports and stand for innovative and high-quality products with function that offer practical added value to demanding (leisure) equestrians.

We are colorful, courageous, authentic and take responsibility for our actions. We act with foresight, have maintained a special bond with the horse for many decades and stand for an outstanding value proposition at appealing prices.

We are experts in our field, have a keen eye for meaningful details and offer our customers the best possible product experience.

UNSERE VISION

Wir sind
DIE FirstChoice Freizeitreitsport-Marke
in Europa.

Unsere Leidenschaft für Qualität,
Funktion und Innovation macht uns zu

DEM verlässlichen Partner für Reiter und Pferd.

HKM_VISION

UNSERE MISSION

Wir sind HKM. Wir leben unsere Leidenschaft für den Reitsport und stehen für innovative und qualitativ hochwertige Produkte mit Funktion, die anspruchsvollen Freizeitsportlern einen praktischen Mehrwert bieten.

Wir sind bunt, mutig, authentisch und übernehmen Verantwortung für unser Handeln. Wir agieren vorausschauend, pflegen seit vielen Jahrzehnten eine besondere Bindung zum Pferd und stehen für ein herausragendes Leistungsversprechen zu ansprechenden Preisen.

Wir sind Experten auf unserem Gebiet, haben einen scharfen Blick für sinnvolle Details und bieten unseren Kunden das bestmögliche Produkterlebnis.

HKM_MISSION

WE ARE...

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First Point of Contact

We are the first point of contact for our trade partners and customers because we successfully complete their search for high-performance equestrian products.

Authentic

Our close relationship with the horse creates a responsible attitude towards animals and nature. This also applies to our fellow human beings with whom we communicate clearly and at eye level.

Courageous

We believe in innovation and change. We do not let ourselves be driven by external forces, but face the challenges. We say NO to everythingthat does not fit our positioning.

Colorful

Our actions are based on understanding of diverse togetherness; diversity is part of what we do.

Specialist

We strive for the perfect equestrian experience. To achieve this, we develop innovative solutions that add value for our customers and highlight our expertise in equestrian equipment. 

First Point of Contact

Wir stehen für unsere Handelspartner und Kunden an erster Stelle, weil wir deren Suche nach leistungsstarken Reitsportartikeln erfolgreich zum Abschluss bringen.

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Authentisch

Unsere enge Bindung zum Pferd erzeugt einen verantwortungsbewussten Umgang mit Tier und Natur. Dies gilt auch für unsere Mitmenschen mit denen wir klar und auf Augenhöhe kommunizieren.

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Mutig

Wir glauben an Innovation und Veränderung. Wir lassen uns nicht von Außen treiben, sondern stellen uns den Herausforderungen. Wir sagen NEIN zu Allem, was nicht zu unserer Positionierung passt.

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Bunt

Unser Handeln basiert auf unserem Verständnis für ein vielseitiges Miteinander; Diversität ist Teil unseres Handelns. 

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Spezialist

Wir streben nach dem perfekten Reitsporterlebnis. Dafür entwickeln wir innovative Lösungen, die unseren Kunden einen Mehrwert bieten und unsere Fachexpertise in der Reitsportausrüstung unterstreichen.

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